Tim Hortons unveils retro-inspired merch collection for its 60th anniversary

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      Nostalgia is a powerful thing, and legendary Canada-founded food chain Tim Hortons will be serving up lots of it for its 60th birthday.

      Honouring six decades of serving up donuts and coffee, the brand is launching a retro-inspired merch collection available online at timshop.ca.

      This nostalgic lineup features on-trend apparel such as crewneck sweater and jogger sets, hoodies, and hats alongside collectibles like a lunchbox, a coffee cup throw pillow, pens, journals, and a keychain. A 60th anniversary tumbler will be available starting April 3.

      Aesthetically, the merchandise’s espresso and caramel-colored tones nod both to coffee itself and to the popular aesthetics of the late 1960s and early ‘70s.

      “As part of marking our 60th anniversary throughout the year, we want to recognize and celebrate the close relationship we’ve had with our guests since 1964 and give them ways to commemorate their memories shared with Tims,” says Hope Bagozzi, chief marketing officer of Tim Hortons, in a release. “The new apparel and merch for timshop.ca reflect a theme of modern nostalgia, playing with a vintage colour palette and logo from our past but in a fresh and fun way.”

      Tim Hortons first opened its doors in Hamilton, Ontario in 1964, and has since become a beloved part of Canadian culture; its coffee and Timbits are nearly synonymous with lumberjack plaid shirts and hockey. The restaurant chain, which merged with Burger King in 2014, now operates more than 4,000 locations globally.