Toronto – Subway® Canada is challenging Canadians to put their new Grilled Wraps to the test by guaranteeing a 360° burst of flavour in every bite. A new addition to the grilling platform Subway® launched in 2017 with paninis, the three new Grilled Wraps include the flavour-packed Chipotle Steak & Guac, crave-worthy Turkey, Bacon & Guac and the savoury Chicken Caesar. The wraps are available in two sizes - Regular or Signature with double the meat* - and come enveloped in a warm, crunchy 12” tortilla, bursting with a selection of fresh veggies and mouth-watering sauces.
To encourage Canadians to explore the many ways they can enjoy a Subway® Grilled Wrap and experience the new flavour guarantee, Subway® is asking restaurant goers to share their best method for enjoying the wraps. To start the conversation, the sandwich chain has created a helpful guide with 360 Ways to Eat a Wrap, ranging from the typical (The One-Hander) to the outrageous (The Skydiver). New Grilled Wraps from Subway® deliver on delicious, mouth-pleasing flavour every time.
“The new Subway® Grilled Wraps make an excellent addition to our existing grilling platform,” says Cristina Wells, Subway® Canada Senior Marketing Director. “The new flavour-focused lineup provides guests with more choices and multiple sizes to ensure they can make their wrap what they want and enjoy a 360° burst of flavour in every bite.”
The Grilled Wraps are available at participating restaurants in three favourite combinations:
The Chipotle Steak & Guac features a crispy white tortilla shell, warm 100% Canadian steak, a blend of melty cheeses, mouth-watering guacamole made from Hass avocadoes, lettuce, green peppers, red onions, sliced tomatoes and our creamy chipotle sauce.
The Turkey, Bacon & Guac comes enveloped in a toasty white wrap, piled with 100% Canadian turkey, bacon and creamy guacamole on a bed of lettuce, tomatoes, onions and tangy ranch sauce.
The savoury Chicken Caesar combines warm 100% Canadian rotisserie-style chicken with melted Monterey Cheddar cheese, a sprinkle of Parmesan, lettuce, tomatoes and Caesar dressing, wrapped in a soft white tortilla and grilled to perfection.
The new Grilled Wraps are now available at participating restaurants across Canada.
To celebrate the launch, Subway® wants Canadians to share how they enjoy the new Grilled Wraps on social with the hashtag #Subway360Ways and follow @SubwayCanada for more wrap eating inspiration.
About SUBWAY® restaurants
Subway® offers a fresh alternative to traditional fast food, serving 7 million made-to-order sandwiches a day. Guests in Canada can choose from 1.4 billion combinations of quality proteins, fresh vegetables, and bread baked daily. In Canada, franchise owners of the over 3,200 Subway® locations are proud to be part of the communities in which they live and operate their businesses; providing more than 30,000 jobs to the local communities across the country.
The Subway® experience is also delivered online at www.Subway.com and through the Subway® App, available in select markets at the Apple App Store and Google Play.
The company, founded 52 years-ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with 21,000 dedicated franchisees in neighborhoods around the world.
Subway® is a Registered Trademark of Subway IP LLC.© 2019 Subway IP LLC.
*Double meat based on average 6”sub
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