NEW YORK – Refinery29 has announced it is taking its annual immersive festival of style, culture and creativity, 29Rooms, on a five-city tour including its first international showing, in partnership with IMG. The 29Rooms: Expand Your Reality experience will bring the iconic immersive event to new audiences with tickets now on sale for the event’s return to Chicago, IL from July 18 – 28 and for the first time in Dallas, TX from August 9 – 18; Atlanta, GA from August 29 – September 8; Toronto, ON (Canada) from September 26 – October 6 and Washington D.C. from October 18 – 27.
The 2019 tour will complement 29Rooms’ hugely popular marquee events in New York and Los Angeles, which have welcomed more than 100,000 visitors from around the world since the event series first launched in 2015.
The Expand Your Reality experience will create new, bold and thought-provoking moments that bring Refinery29’s mission and multi-sensory spaces to life in collaboration with global artists, creators, visionaries, meaningful causes, and brands. Each room will put visitors at the center of the event with hands-on activities and several phone-free experiences, sparking engagement and igniting self-expression, storytelling and dialogue.
29Rooms will also feature city-specific collaborations with local artists from Chicago, Dallas, Atlanta, Toronto and Washington D.C. Additionally, some audience favorite rooms including: Teenage Bedroom, a technicolor fur bedroom that transports you back to the 90s teenage years and Inner Beauty Ball, a dance party where guests are invited to express, celebrate and dance will be included in the experience.
“We can’t wait to invite new guests to experience our vibrant, immersive event in these five cities, all of which have their own unique style, culture, and creativity,” said Piera Gelardi, Refinery29 Executive Creative Director and Co-Founder. “Our goal for 29Rooms is to create spaces that ignite wonder, spark conversation, and dare people to dream bigger, in collaboration with brilliant local, international artists and partners. Within our walls, guests will be encouraged to tap into their creativity and open themselves up to new ideas, connections, and unforeseen experiences.”
29Rooms is proud to be working with a dynamic line-up of partners for the 2019 U.S. Tour stops, including SheaMoisture, Transitions Optical, Bitten Dressing and Panera.
Tickets for each of the five cities are available now at 29Rooms.com starting at $30. There will also be a variety of opportunities leading up to the events to win free tickets through Refinery29’s platforms and partners.
29Rooms 2019 tour locations & dates:
- Chicago, Skylight Board of Trade: July 18 – July 28
- Dallas, Gilley’s Southside Ballroom: August 9 – August 18
- Atlanta, The Works: August 29 – September 8
- Toronto, Queen Elizabeth Building Exhibition Place: September 26 – October 6
- Washington D.C., D.C. Armory: October 18 – October 27
10:30AM - 10:00PM. General admission ticket guarantees access for one 2.5-hour session
For 2019, IMG is overseeing operations and production logistics for the 29Rooms tour as well as the 29Rooms events in New York and Los Angeles. Refinery29 appointed IMG as its global licensing agency in 2018 and is represented by WME, part of the Endeavor network alongside IMG.
Since its inception in 2005, Refinery29 has curated experiences for its audience across multiple platforms including online, mobile, video, and live events. The 29Rooms franchise has grown into the company’s most expansive offline activation. Instituting a ticketing program for the first time to minimize wait time and optimize the user experience, Refinery29’s 29Rooms sold out nearly 100,000 tickets to date.
Refinery29 is the leading next-gen media and entertainment company focused on women with a global audience of 425 million across all platforms. The company’s mission is to be a catalyst for women to feel, see, and claim their power by providing optimistic and diverse creativity, storytelling, and unconventional points of view. We deliver style and substance to a highly engaged audience with our original video, editorial features, live experiences and social storytelling. Please visit www.refinery29.com, www.refinery29.uk and www.refinery29.de for more information and to browse content.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.