When is a guitar more than just a guitar?

Ask any guitarist and you’ll get an earful. But if you ask Rick Kelly, proprietor of a long-standing Greenwich Village music shop, he’ll show you that it’s an opportunity to reclaim big chunks of old New York and turn them into instruments with experience built right in. Kelly’s not the most charismatic subject, but top players like Bill Frisell, Nels Cline, and Toronto’s Christine Bougie stop by to play and sing. Veteran doc director Ron Mann also focuses on goth-maned apprentice Cindy Hulej, who wandered into Kelly’s shop as an artist and stuck around to become a master luthier.