Thirty emerging Canadian performers have been selected from over 10,000 applicants for a new music-based Canadian TV competition, and four of the chosen acts are from British Columbia.
The selected participants will be competing on CTV's The Launch for the chance to perform and record a new original song by an established songwriter-producer. The winner will also be mentored by a panel that includes recording artists Shania Twain, Fergie, Boy George, Alessia Cara, Nikki Sixx, Julia Michaels, and Jennifer Nettles.
U.S. record executive Scott Borchetta, who founded Big Machine Label Group and discovered Taylor Swift, cocreated the series.
Borchetta will be joined by OneRepublic’s Ryan Tedder, and producers busbee (P!nk, Shakira, Blake Shelton), Dann Huff (Faith Hill, Megadeath), Ian Kirkpatrick (Britney Spears, Selena Gomez), and Canada’s Stephan Moccio (Miley Cyrus, Celine Dion).
Among the B.C. competitors is JP Maurice, who grew up in Victoria but is now Vancouver-based.
Maurice previously placed second in the Peak Performance Project radio contest in 2015 and has toured Canada and Europe. After a family tragedy, he channeled his emotions into his EP Girls, which spans pop-noir to neo-soul.
Originally from North Vancouver, country music act Sons of Daughters is comprised of Chystal Leigh and Jimmy Thow. The duo made the move to Nashville and recorded their debut EP Pick Your Poison with producers Mike Fraser (AC/DC, Metallica) and Jeff Johnson (Dallas Smith, Wes Mack).
Although Raymond Salgado hails from Nanaimo, he's currently based in Lantzville, B.C. He's been a representative for the Provincial Performing Arts of B.C. for the past six years and won the Senior Classical at the 2016 Provincials. His musical genres include pop, R&B, classical, and musical theatre.
Also from B.C. is Salt Spring Island singer-songwriter Nicky MacKenzie, whose musical range covers jazz, R&B, pop, and alternative music.
A specific premiere date hasn't been announced for the six-part series yet but will debut mid-season.