SKOOKUM giving Canadian bands a chance to play inaugural fest for good cause

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      The folks behind Vancouver’s SKOOKUM Festival, which takes place from September 7 to 9 at Stanley Park, are giving Canadian musicians a chance to take the stage at the inaugural event: all they have to do is raise a little money—and flex their vocal chords—for a good cause.

      In collaboration with Music Heals, a B.C.–based nonprofit that supports music-therapy services around the country, the festival is challenging musicians and bands of all sorts to raise money for the organization through its online fundraising platform, Covers for the Cause.

      Launched last year, the project allows artists to interact with fans by sharing videos of requested cover songs in exchange for a tax-deductible donation to Music Heals. Fans make their contributions and requests online, after which the musician or band records and uploads a video of themselves performing said song.

      The artist that raises the most money between May 14 and July 13 will earn a spot in the lineup at SKOOKUM Festival. The winning artist will also receive a "performance honorarium". (See full contest rules here.)

      In addition, every musician or band that raises more than $1,000 will be able to pick which music-therapy program—a service at a children’s hospital or senior centre, for example—the money goes toward. “This partnership is important because it will allow the foundation to make music therapy available to even more people who are in need of support,” said Paul Runnals, festival director at SKOOKUM, in a media release.

      Produced by BRANDLIVE, SKOOKUM Festival will feature over 50 performances by names like Florence + the Machine, the Killers, and X Ambassadors. Happening from September 7 to 9 at Stanley Park, the event will also include live and multimedia art installations; food, beer, and wine offerings; and other forms of entertainment. For details, see event listing.

      Follow Lucy Lau on Twitter @lucylau.