It comes as a surprise to many that one of the world’s most successful electronic music labels is based in Vancouver. Since its inception as a YouTube channel in 2011, Monstercat has forged its popularity with the EDM community with a steady drip of high-energy singles, fuelling gamers and ravers alike. Now boasting more than two billion views on streaming platforms, a branded stage at Electric Daisy Carnival, and more artist submissions than staff could listen through in a year, the label continues to grow its global status.
Monstercat might have become an internationally recognized name, but the company remains committed to its Vancouver roots. On Saturday (August 25), the label will give back to the community by opening its doors to local Vancouverites at its Monstercat HQ—affectionately dubbed the Compound. There, music lovers can dance, chill, and dominate at Rocket League.
For fans of the Monstercat roster, the event’s lineup will be a huge draw. Dutch duo Vicetone, voted one of the world’s top 50 DJs by DJ Mag, will be headlining the main stage, supported by balmy producer Dwilly. King of big-room bangers Bishu will take to the decks after breakout local legend Tails, with Kelowna-born electronica artist Conro making his live performance debut at the event. Keen to help develop local talent, Monstercat has also enlisted the services of Vancouver electronic collective Groundwerk, who will present a second stage with sets from underground darlings Joel West, Derrick Vnuk, Aida, Kasey Riot, and others.
Alongside top-notch food trucks, a live art area, and zone dedicated to teaching attendees how to DJ, the afternoon boasts a good ol’ fashioned street party. A 19+ bar will be complemented by showcases from Landyatchz longboards, and individuals will have the chance to try out the latest gear from Roland and Ableton. Gaming—a big part of Monstercat’s business—will also be heavily represented, with staff from global phenomenon Rocket League trying their best to stave off any local competitors. VR company Survios will showcasing their latest project—a chance to jam on virtual musical instruments—and die-hard Monstercat fans can have a go at the newly minted Monstercat card game, which is currently in beta.
Most exciting for many, however, will be the label’s career launchpad booth. Offering the chance to chat to Monstercat employees, the zone will let attendees ask their questions about working in the music biz, and get on the list to hear about any upcoming opportunities.
Entry to the event is free with RSVP—so get on it.
Monstercat Compound 2018 is at 380 Railway Street on Saturday (August 25). The event runs from 2 p.m. until 9 p.m. More information is available here.
Follow Kate Wilson on Twitter @KateWilsonSays