The mark of truly decent celebrities is the lengths they will go to make the world a better place, whether it's Drake distributing a million dollars to the American-poor in his "God's Plan" video, or Alicia Keys founding Keep a Child Alive, an organization devoted to getting HIV medication and support to children dying of AIDS in Africa.
Today, the one-woman empire known as Beyoncé has stepped up. The woman also known as Queen Bey is offering fans the chance to win tickets for life for all concerts featuring her and/or her equally high-wattage husband Jay-Z.
The initiative is part of the Greenprint Project, which looks to improve the environment by getting people to switch to plant-based meals.
It's not exactly a huge secret that eating meat, fish, and poultry is awful for the planet. Oceans have become a mess, with overfishing expected to wipe out most species by 2048.
According to United Nations statistics, it takes 10 pounds of grain and 2,400 gallons of water to produce just 1 pound of meat. Last year, our neighbours to the south consumed an average of 222.2 pounds of red meat and poultry per person as millions starved in less-fortunate, often-drought-stricken parts of the world.
Beyoncé fans don't have to go completely vegan to enter the contest. Putting in the effort to opt for vegan options for breakfast, or going "Meatless Monday" on a Tuesday, Wednesday, or Sunday will also make you eligible.
For full details, watch the video below. And try not to think about how you'd rather eat pickled shoe leather than give up lightly seared ahi-tuna, rare rack of lamb, or lemongrass chicken for the tasteless all-purpose hippie food known as tofu.