Taylor Swift tops Forbes’s annual list of the highest-paid celebrities as musicians and athletes dominate

Most of her new earnings come from her 2018 Reputation tour

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      Business magazine Forbes released its annual Celebrity 100 list on July 10, featuring the highest-paid celebrities across all categories. With US$185 million in earnings this year, pastel-coloured pop sensation Taylor Swift takes the top spot from last year’s heavyweight champ, boxer Floyd Mayweather.

      Swift jumps up from her No. 21 position last year. Most of her new earnings come from her 2018 Reputation tour, which became the 13th highest-grossing concert tour in history, as well as her new deal with Universal Records, migrating over from country label Big Machine.

      Swift is no stranger to claiming the Forbes pole position—she previously accomplished the feat in 2016. With a new album on the way this August, it looks like she’s planning to stay on top of the list for a while.

      Chasing Swift are two members of the almighty Kardashian family making strides into the realms of fashion and beauty, as Kylie Jenner and Swift’s long-time musical rival Kanye West come in at the runner-up spots with a measly US$170 and US$150 million, respectively.

      Rounding out the top 10 are soccer titans Lionel Messi at No. 4, Cristiano Ronaldo at No. 6, and Neymar at No. 7, fellow musical touring giants Ed Sheeran at No. 5 and the Eagles at No. 8, as well as television personality Dr. Phil and boxer Canelo Álvarez at Nos. 9 and 10.

      Forbes’s website highlights a couple more interesting tidbits about the list, including six Avengers claiming spots, with Chris Hemsworth leading the way, and a serious imbalance in gender equality, with only 16 women making the list. While athletes take up 34 spots, second only to the 38 musicians, there are no female athletes on the list at all.

      As far as musicians go, artists just missing the top 10 included Elton John, Drake, Diddy, Metallica, Rihanna, and power couple Jay-Z and Beyoncé, who appropriately ended up tied with US$81 million each.

      Travis Scott, DJ Khaled, Shawn Mendes, Ariana Grande, Marshmello, and BTS all made their debut appearances on the list, reflecting some breakout years as they all migrated to the household-name category.

      The highest-paid newcomer to the list is quarterback Aaron Rodgers, coming in at No. 16 after signing a record-setting US$134 million contract. He leads an impressive contingent of six new NFL stars on the list.

      Just to rub things in a little more, if you were to round up all 100 of these famous faces, over the past year alone they’d have a combined net earnings of US$6.3 billion.

      Forbes tabulated the list based on estimates of celebrity earnings from June 1, 2018 to June 1, 2019. You can check out the full list of 100 on their website.

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