As far as business models go, it doesn't exactly seem like a recipe for success. 

The only way to enter the store in Red Hearse's "Half Love" video is to grab a crowbar and start swinging while humming selected tracks from Led Zeppelin's In Through the Out Door. 

Inside, the on-floor staff isn't exactly overly helpful—unless one's idea of superior customer service is a uniformed employee staring blankly from the top of a ladder. As for the store-in-question's stock, that consists solely of a set of Red Hearse action figures (which, by the way, become useless to collectors once they are removed from the box). 

As if all that isn't weird enough, the great Annie Clark of St. Vincent fame appears to pay with cash rather than Visa, Bitcoin, or Apple Pay once she gets to the cash register.

And speaking of Annie Clark, maybe that's the hook the store in question needs to survive. Show up at around midnight, park near the red hearse out front, and you just might get to watch St. Vincent smash the shit out a glass door before strolling onto the premises like the world's most stylish badass. 

If you'd pay admission for that, you're not alone. 

Watch below as Clark proves once again why she's one of the coolest people currently working in pop music—even when she's not responsible for anything from the musical side of things. And bonus point for picking up on the fact that the clerks are played by two thirds of the supergroup known as Red Hearse, namely Jack Antonoff and Sounwave. Both worked as producers on St. Vincent's last album MASSEDUCTION. 

Red Hearse singer Sam Dew was presumably either holding the camera or was too creeped out to take part in the shoot. 

Red Hearse's debut album is scheduled for release later this summer.