What are more beautiful—the colour-saturated photos of the late-great Fred Herzog, or the dramatic black-and-white shots of New York visionary Mary Ellen Mark?

Don't bother answering that—the works of both are equally stunning. 

And don't bother making a case that the end of Gang Sign's visually arresting video for "Fresh" is somehow more striking that the first three minutes. Things start out in glorious black and white, which might seem like an odd way to capture the neon majesty of landmarks like Save On Meats, Sai Woo, and the Ted Harris PAINT sign on East Hastings.

But, as often happens when two people make a connection—even if only briefly—the world shifts suddenly and dramatically at the 3:05 mark, cold and drab Vancouver suddenly coming to life in an explosion of light and colour.

More than a video, the clip (directed by Gang Signs singer Peter Ricq) is a great piece of art. That desciption will also suffice for the song, a ghostly, at times soulful, fusion of morphined postpunk and glitched-out electronica. If you need additional reference points, think the xx, Berlin in November, grimy '80s horror films, and a Halloween playlist stocked with cuts going way deeper than, say, "Monster Mash". 

Yes—whether you're all-in on black-and-white, or a hard-core believe everything looks better in colour—"Fresh" is that captivating. Enjoy the video below, and watch for the song on Gang Signs' upcoming full-length, Delivery, which is scheduled for release November 8.