As business endeavours go, it's right up with some of the most bizarre in the history of pop music.

Think Nelly launching a carbonated beverage called Pimp Juice (containing notes of apple, berries, and a four-foot peacock feather perfect for sticking in a satin-purple fedora). 

Or One Direction Duct Tape, a brilliant idea considering that duct tape fixes practically everything from electrical problems to erectile dysfunction.

Or Justin Timberlake's $300 Paul Bunyan-chic axe, where the handle's stamped with the Man of the Woods' song title "Livin' Off the Land"—perfect for music fans who've decided that the only way they can stay in Vancouver in by building a cabin in deepest recesses of Stanley Park.  

This morning Erykah Badu topped all of the above by announcing that's she's launching a new incense stick that's been carefully designed and tweaked to replicate the smell of her cooter. 

In an interview with 10 Magazine, the hip-hop soul fusionist ventured that her vagina has powers more mystical than most, noting "There’s an urban legend that my pussy changes men. The men that I fall in love with, and fall in love with me, change jobs and lives.”

To help the rest of the world get a leg up, Badu is offering folks the chance to purchase Badu's Pussy incense sticks. Said product will be available for purchase at Badu World Market, an online store that will launch on February 20. 

Explaining how she got the scent just right, the singer noted “I took lots of pairs of my panties, cut them up into little pieces and burned them. Even the ash is part of it.”

In what can be taken as either a horrid threat or a gift to humanity, she then added "The people deserve it."

Acting fast might be smart, because people evidently can't get enough of making their homes smell like the snappers of random celebrities. In January Gwyneth Paltrow launched a candle called This Candle Smells Like My Vagina through her Goop empire. The candles immediately sold out.

Lest one hate Paltrow for having the magic touch with almost everything, her companion This Candle Smells Like My Ass line promptly ended up in a Los Angeles landfill. 

As insane as Badu's Pussy sounds, it could have been even weirder if she'd decided to call the incense Badu's Babymaker, Badu's Beef Curtains, Badu's Beaver, Badu's Bearded Clam, Badu's Gravyboat, or Badu's Word-That-Rhymes-With-Bunt.

Also available at Badu World Market will be everything from glass water bottles to mouth grills to Japanese-inspired footwear to oversized crocheted coats from the singer's clothing line Fuh. None of which—as far as we know—will be designed to smell like Badu's baby cannon.