For the second year in a row the Squamish Valley Music Festival is nominated for a prize at the U.K. Festival Awards. Paul Runnals, an executive producer for the event, gives credit to this past summer’s headliners, who were Eminem, Arcade Fire, and Bruno Mars.
“It’s always a bit of a challenge because you are limited by who’s out working and who is even interested in playing festivals and whether or not their routing aligns with your dates,” Runnals told the Straight. “But where we’ve been fortunate is, because we’ve been doing this for five years, we have a lot of people who have experienced it, a lot of agents and managers who have come out and seen what we’re doing and seen where we’re going. So the word is out.”
At the same time, Runnals noted that his team has worked hard to build a festival culture that people want to experience regardless of who’s playing the main stage.
The Squamish festival was nominated in the category of best overseas festival and is competing against the likes of Coachella and Tomorrowland. Voting is open to the public at the Festival Awards website through October 27. Runnals was on the phone from Squamish, where he was meeting with city council for a 2014 festival debrief. He said that while it’s too early to talk details, the conversation had already turned to 2015 and the task of booking acts is already under way. “There will be new stuff next year, you can count on that,” he added.