Destroy Vancouver organizer John Brennan has hit on a great hook for the 11th edition of his ongoing ode to all things experimental: why not celebrate the musician-impresarios who have helped build Vancouver’s burgeoning sonic underground?

“I really wanted to reach out to artists that have been bringing different arts groups together—like Giorgio [Magnanensi], the head of Vancouver New Music,” says the drummer and arts activist. “And I don’t know if you know Bubby, but that’s the solo project of Shaunn Watt, who does the Big Joy festival. I really wanted to involve him, as well as Brian Beaudry, who has been doing a lot of work with Soundscape, the radio show on CFRO 100.5 FM.”

Also featured will be electronic musician and violist Stefan Smulovitz, in collaboration with media artist Sammy Chien; bassist Dave Chokroun; and Red Gate Society spark plug Spencer Davis, performing as Nervous Operator.

It’s a typically diverse Destroy Vancouver bill, and Brennan notes that over the two-and-a-half years that the series has been running, he’s seen the audience for experimental music follow suit.

“When I first started the series, it was a lot of people from the noise community,” he says. “But by the time I got to the fourth and fifth ones, the audience was much larger, and it wasn’t just musicians coming to see other musicians play. It was people who were just generally interested in the arts.”

Add your own name to the artistically adventurous at VIVO Media Arts Centre on Friday (November 21).