Vancouver-born and -raised actor, writer, producer, and director Seth Rogen is once again making his hometown proud.
This time, it's because he's decided to drop all interviews with SiriusXM.
It came after the satellite and Internet radio service decided to give a show to white nationalist and former Donald Trump campaign manager Steve Bannon.
Bannon will host a three-hour program on the Patriot channel with Breitbart News editor-in-chief Alex Marlow.
Rogen tweeted an apology to all the shows affected by his decision to cancel interviews before adding: "And fuck Steve Bannon."
Also to his credit, Rogen was the first famous male in Hollywood to express his support for women who talked about being victimized by former movie mogul Harvey Weinstein.
It came two days after the New York Times broke the story.
This helped turn the tide against Weinstein as Rogen's tweet generated more than 86,000 likes.
Many Vancouverites may not know that Rogen has become a champion for families coping with the scourge of Alzheimer's disease, which is Canada's seventh-leading cause of death.
He and his wife, Lauren Miller Rogen, created Hilarity for Charity. It uses humour to educate young people about this devastating neurodegenerative disease.
Rogen has also spoken to Congress about Alzheimer's disease.
Star follows in Michael J. Fox's footsteps
At this year's Academy Awards, Rogen revealed that one of the films that most captivated him in childhood was Back to the Future.
Its star, Burnaby's Michael J. Fox, has led the public fight against another crippling neurodegenerative disease: Parkinson's.
It's safe to assume that Fox's courageous and often self-deprecating struggle with his disease has been an inspiration to the Rogens.
In the meantime, Rogen's latest movie, The Disaster Artist, has received four Critics' Choice Awards nominations, including Best Comedy and Best Actor.
It's astonishing when you consider that Rogen has accomplished all of this at the relatively young age of 35.
He's worked his butt off to become a huge success through such films as Knocked Up, Superbad, This is the End, and The Interview. And now he's leveraging this fame to try to create a better world for the rest of us.
Clearly, Rogen recognizes that Bannon is a dangerous man. Without Bannon, Trump likely never would have become U.S. president.
So Rogen has called out the Breitbart News boss even though the easier and more lucrative course of action would have been to continue doing interviews with SiriusXM shows to promote his movies.
If other actors and performing artists follow Rogen's lead and boycott SiriusXM, it could help get Bannon pulled off the air. This would be a major victory for those who despise bigotry.
When a Hollywood celebrity consistently demonstrates these values, it's worth celebrating.
Perhaps one day, Vancouver city council will see fit to honour Rogen to draw more public attention to his good works and to inspire others in the film industry to follow his example.