It appears as though another candidate will enter the crowded race to succeed Gregor Robertson as the next mayor of Vancouver.

In a media advisory, tech entrepreneur Taleeb Noormohamed was scheduled to make an announcement on May 23 “regarding the Vision Vancouver” nomination.

“He will deliver a message of inclusion and the great potential of Vancouver to a diverse group of supporters, at a public event at Steamworks in Gastown,” the advisory stated.

The multilingual Noormohamed is no greenhorn in the field of electoral politics.

In 2011, he ran as a federal Liberal in North Vancouver, losing to Andrew Saxton of the Conservative Party.

As a 27-year-old, Noormohamed challenged Hedy Fry, the longest-serving female member of the House of Commons, for the nomination of the Liberal Party in Vancouver Centre in 2004. Fry prevailed and went on to win a fourth term.

Noormohamed was born in Ottawa to Ismaili Muslim parents who immigrated from Kenya. The family moved to the North Shore when he was a young boy and he attended the elite St. George’s School in Vancouver as a high-school student. 

He then went to Princeton University on a scholarship to study international relations, and he was also on a scholarship when he did doctoral work in geography at Oxford University.

More than a decade ago, he worked closely with former Liberal leader Bob Rae on a federal review of the bombing of Air India Flight 182 over the Irish Sea in 1985.

Noormohamed was also involved in organizing the 2010 Olympics in Vancouver. As vice president of strategy and partnership for the Vancouver 2010 Olympic and Paralympic Winter Games, he handled files related to revenue, government and international relations, and client services.

More recently, Noormohamed has been chief growth officer of Farfetch, a retail startup. He was also a vice president of global business development with HomeAway, a vacation-rentals marketplace that was later acquired by Expedia.com, and he was also president and CEO of Serebra Learning Corporation, which was also purchased by another company.

Noormohamed did not return messages from the Straight by deadline. The only other declared candidate for a Vision Vancouver mayoral nomination is Squamish hereditary chief Ian Campbell. Party members will choose their mayoral candidate on June 24.

In the meantime, there are three candidates battling for the NPA mayoral nomination, which will be decided on June 3. NPA park commissioner John Coupar is competing against entrepreneur Ken Sim and anticorruption crusader Glen Cher­nen. Sim and Chernen have never been elected to any public office before.

Other candidates in the race include ProVancouver’s David Chen, NDP MP Kennedy Stewart, and SFU public-practice professor Shauna Sylvester.