Kraft Heinz wants Canadians to forget about Donald Trump's trade war

    1 of 1 2 of 1

      The world's fifth-largest food and beverage company is sucking up to Canadians in the wake of hostile actions by the American president.

      Kraft Heinz Company was created in 2015 from a merger of Chicago-based Kraft and Pittsburgh-based Heinz.

      According to CBC News, it's launched a public-relations campaign to show off its Canadian connections.

      The Kraft Canada website is chock full of recipes for patriotic dishes on Canada Day.

      This is despite Heinz shuttering its only Canadian plant in Leamington, Ontario, in 2014, laying off 740 workers.

      A rival company, French's, stepped in made ketchup in Ontario, enticing many Canadians to switch brands. French's is owned by Maryland-based McCormick & Co.

      The Heinz plant was bought by Highbury Canco, which produces Heinz tomato juice, Heinz beans, and Heinz canned pastas.

      Prime Minister Justin Trudeau made a Canada Day visit to the plant in Leamington, which was a reminder that a huge American employer had abandoned the community.

      Most Heinz ketchup is made in Ohio, which, along with Pennsylvania, went for Donald Trump, winning him the presidency.

      Kraft Heinz brands include Jell-O, Maxwell House, Oscar Mayer, and Kool-Aid. Its largest shareholder is U.S billionaire Warren Buffett's Berkshire Hathaway.

      In response to the Trump administration's 25 percent tariff on Canadian steel imports and 10 percent tariff on Canadian aluminum imports, the Trudeau government has imposed 10 percent tariffs today on a wide range of American products. That's in addition to a 25 percent tariff on U.S. steel.

      Among the products on the list are ketchup and roasted coffee.

      More

      Comments