In Canadian women's tennis, the reigning superstar is now Bianca Andreescu.
At the age of 18, she's already ranked 23rd in the WTA rankings—and the only player under the age of 20 in the top 36.
Andreescu captured the attention of the world when she won the BNP Paribas Open in Indian Wells.
For now, at least, Andreescu has supplanted 25-year-old Eugenie Bouchard at the top female player.
Bouchard, 25, is now ranked 81st.
In her defence, the decline in the ratings occurred has mostly occurred since she suffered a concussion at the U.S. Open in 2015 after she fell in a changeroom.
But Bouchard continues to attract the attention of the world's tabloid media, most recently when TMZ featured her for playing beach volleyball in a cowboy hat.
Googling "TMZ" and "Bouchard" yields 253,000 results—in part because she posed topless (with hands held over her chest) for the Sports Illustrated swimsuit edition.
Bouchard has also gone on a high-profile date with a fan, which kept her in the media.
Andreescu, on the other hand, simply sticks to her game—and while it's wowing serious tennis fans, it's not yet made her the most famous female player in Canada.