Veteran spin doctors know that asking a question of a reporter is sometimes the best way to defuse a difficult issue.
So it shouldn't come as a surprise that Donald Trump adviser Kellyanne Conway played this game when she was asked the following question by White House correspondent Andrew Feinberg.
"If the president was not telling these four Congresswomen to return to their supposed countries of origin, to which countries was he referring?"
Conway immediately fired back with her own question: "What's your ethnicity."
Feinberg, who is with Breakfast Media, was momentarily stymied before asking why that was relevant.
Then Conway and Feinberg started debating this issue before he got back on track with his original line of questioning.
That's when Conway shifted gears and declared that the president has already commented on that.
When Feinberg persisted, Conway claimed that Trump tweeted about the issue that Feinberg was inquiring about.
He kept it up, so she then became aggressive and indignant, claiming that many people are sick of America coming last to people who swore an oath of office and condemn border-security officials.
Next, Conway started ranting about Hollywood D-listers who have nothing better to do all day but to sit on their asses on Twitter and "try to dox brave men and women who are diving into the Rio Grande to save people who are drowning".
Not only that, these "brave men and women", according to Conway, are "taking other people's babies into custody and diapering them and feeding them and looking the other way while people are running across with drugs".
Mission accomplished. She became the story.
A better response by Feinberg off the top would have been to say "My job is to ask questions and your job is to answer them." And then Feinberg should have repeated his question.
Now, Conway's outrage is being splashed all over the news rather than Trump's racist tweets over the weekend about four U.S. Congresswomen.
Any good political spin doctor knows that it's best to protect the general, i.e. the president, and serve up a lieutenant to the media in any bad news story.
This has been standard practice in the White House since Michael Deaver was whispering in Ronald Reagan's ear.
That's what happened today. And don't believe for a moment that it wasn't scripted in advance.
This was House Speaker Nancy Pelosi's tweet today.