Page views on a website are hardly a scientific barometer of public sentiment.
But they can sometimes offer a clue into who's hot and who's not.
During the 2015 federal election campaign, articles with Justin Trudeau's name in the headline consistently attracted far more eyeballs than pieces mentioning his two chief rivals, Stephen Harper and Tom Mulcair.
Mulcair, in particular, was a dud for page views.
Perhaps this was a harbinger of the election results.
The same was true of the NDP's Adrian Dix during the 2013 B.C. election campaign.
People weren't that interested in articles about him.
Yet Dix was widely seen as the frontrunner until his party was defeated by the Christy Clark–led B.C. Liberals.
Right now, federal stories that seem to be attracting the most page views on this website concern Conservative Leader Andrew Scheer's boycott of Pride-related events.
It tells me that readers of this website don't care as much as they used to about Trudeau. They're not that interested in NDP Leader Jagmeet Singh, but they really dislike Scheer.
A recent online survey on Straight.com showed that Elizabeth May is the most popular leader of a federal party, followed by Trudeau.
This is not scientific. These online surveys can be distorted by bots and the Straight reaches a certain demographic.
But my gut tells me that it's probably a fairly accurate reflection of the readership.
To put it bluntly, Trudeau is overexposed—and chunks of the public are realizing he's more conservative than they initially thought.
The Jody Wilson-Raybould/SNC-Lavalin affair also took the shine off Trudeau's image, even as the Canadian economy has remained strong.
Moreover, he didn't help Liberal fortunes on the West Coast by buying the Trans Mountain pipeline system.
If I'm right, the federal Liberals are going to have to do more than just shove Trudeau's mug into their ads and on campaign signs and expect the same outcome as 2015.
Hence, the party's ramped-up attacks on Scheer.
But here's the problem: Trudeau seems to love being photographed and making statements to the media in front of his cabinet ministers.
In the end, that could be Trudeau's undoing.
Call it #JustinFatigue—some of us have just seen too much of him on our newscasts and social-media feeds.
That's not a good place to be going into an election campaign.