B.C.'s largest publicly traded corporation has announced a major leadership shuffle.

Darren Entwistle is back as president and CEO after serving as executive chairman since May 2014.

In 2000, Telus originally hired Entwistle as president and CEO when he was 37 years old. Not long afterward, he shepherded through the $6.6-billion purchase of Clearnet Communications, which catapulted Telus into the mobile phone business in a huge way.

Entwistle, a hard-driven CEO, oversaw Telus's tremendous growth and expansion across the country in the intensely competitive telecommunications industry.

He became executive chairman after the long-time chair and former CEO, Brian Canfield, retired at the 2014 annual general meeting.

Dick Auchinleck is now the company's independent chair.

Joe Natale, a long-time Telus executive, became president and CEO in 2014, but he's now out the door.

"Effective today, Joe Natale is stepping down as President and Chief Executive Officer of Telus," the corporation announced. "This follows an extensive review by Telus' Board of Directors that concluded late Friday."

Natale had already told the board that "a move to Western Canada would not work for him and his family for several years".

Telus has tried to separate itself from its competitors with numerous community-minded philanthropic initiatives, including sponsoring the Telus Walk to Cure Diabetes.

At events such as this and the recent Vancouver Pride Parade, employees wear T-shirts that say "We Give Where We Live".

Telus has also built a new head office, Telus Garden, in downtown Vancouver.

One of the company's biggest challenges is building up its Optik TV service to compete against TV offerings from rivals Rogers, Bell, and Shaw. Rogers owns Citytv stations in several markets and Bell owns the CTV network.

Telus's news release stated that its shareholder return since 2000 was 351 percent, which has been the best among the world's large telecom companies.

As of this writing, Telus shares were trading at just over $44, which is more than double where they stood five years ago.

Last year, Telus posted $12 billion in revenues and $1.4 billion in net income.