Given that the Vancouver Canucks play in Rogers Arena, it was probably only a matter of time before Rogers would become the team's radio broadcaster.
And lo and behold, the Bell-owned TSN 1040 will no longer be the radio voice of the Canucks next season.
The team has announced that Rogers Media will take over.
It owns News 1130, KISS, and Jack FM in the Vancouver market and televises Canucks' games on Sportsnet Pacific.
Eleven years ago, the Bell-owned TSN 1040 obtained the Canucks' radio-broadcast rights, which were held for decades by CKNW Radio.
CKNW was owned for many years by the Griffiths family, which also owned the Canucks.
This year, Bell laid off TSN 1040 and newsroom staff in Vancouver. Perhaps it was an omen that the telecommunications giant was on the verge of losing the Canucks.
Meanwhile, John Shorthouse continues to be the play-by-play announcer for all Canucks games televised on Rogers Sportsnet Pacific, where he's paired with colour commentator John Garrett.
Shorty has also called the Canucks' games that are only broadcast on radio on TSN 1040. There, he works alongside Dave Tomlinson.