My first thought on seeing the photo above was this: how are these people going to run a half-marathon when Metro Vancouver has issued an air quality advisory "because of high concentrations of fine particulate matter"?
It gives the term SeaWheeze new meaning in smoky Vancouver.
But run they will in tomorrow's sold-out SeaWheeze half-marathon, which starts at Jack Poole Plaza at 7 a.m. on Saturday (August 13).
It looks like they'll miss the worst air quality by holding the event in the morning.
Metro Vancouver's news release states that it's most important to avoid strenuous outdoor activities mid-afternoon and in the early evening. That's because this is when smog levels are at their highest.
And when I checked the smoke forecast, things were looking pretty good in southwestern B.C. when the race is scheduled to take place. You can see that in the image below, which is for 7 a.m.
SeaWheeze is lululemon athletica's annual homage to yoga, yogawear, and running. Today, the two-day celebration kicked off with hundreds of yogis at Jack Poole Plaza. You can check out a couple of images below.
But if you really want to demonstrate your attachment to the brand, it takes more than running in a smoky city or joining dozens of others in doing the downward dog.
You really need to get a tat to show your love, as seen in the photo below.
Lululemon's sales growth has slowed in recent years, but the company still expects to double its revenues by 2020.
The yogawear giant's largest shareholder remains its founder, Vancouver billionaire Chip Wilson. But he's been voicing his concerns about the management and performance of lulu since he left the the board of directors in 2015.
"By 2020 lulu should be worth $20 billion but a short term driven CEO endorsed by directors with no insight into the operations of lululemon has missed the big picture," Wilson wrote on the elevate lululemon website in March. "They’ve squandered the momentum and the opportunity to get bigger and better they have failed to innovate, develop people and forgotten the vision that separates the brand from the commodity marketplace."