Simon Kronenfeld: Canadian real estate investor encourages others to enter the market with confidence

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      (This story is sponsored by S.Kronenfeld, CEO of .)

      Canada’s real estate market is about as hot as any other in the world. This is fantastic for investors and developers but it can be disheartening for those who are yet to own property. While sales have been slightly dipping in 2021, it’s unrealistic for hopeful homeowners to hold off until the next market crash—if there even is one.

      Because there’s such demand, real estate investments will continue to appreciate at an above-average rate for the next few years. It’s this potential return that has Toronto-based investor encouraging others to dip their toes into property ownership.

      For more than 13 years, has been a respected investor within the Canadian market, developing high- and low-rise residential and commercial buildings. His ability to execute his creative vision and commitment to carrying out the hard work allows him to be the successful CEO of the .

      Kronenfeld’s company specializes in land development with a primary focus on the acquisition and investment of land. The AJGL Group is also involved in consulting, zoning, and the construction of residential and commercial buildings across Ontario.

      After selling his first company in 2008, which resold used electronics, he began investing in real estate with hopes that the risk would bring a generous reward. Now, several of his real estate achievements can be found in the outskirts of Ontario in Lindsay and Cambridge.

      His company is currently working on a redevelopment project in Innisfil, building the town’s first residential condo that will boast impressive scenic views of Lake Simcoe. The site plan is approved for an eight-storey building with 93 residential units and a commercial component that will house a bistro.

      “It’s going to be the first building of its type as there’s only low-rise housing in the town,” he says. “Innisfil is a cottage community but it’s becoming a very popular residential area. The condo sits 500 feet from the lakeshore so it’s going to be perfect for people who want to live near the water.”

      Since has reaped the benefits of Ontario’s scorching hot market, he hopes his experiences will embolden others to venture into the market.

      “Real estate in Canada is only going one way and that’s up,” he says. “Maybe it won’t keep escalating at this pace but it won’t go down. People don’t need to worry about losing money on their investments.”

      Kronenfeld’s intensity, stubbornness, and dedication to every project that he takes on, is what allows him to be successful within the industry. But when he’s not at the office or on a site visit, he’s spending time with his four children—his eldest now works at the AJGL Group.

      “I want to teach my kids that they can achieve anything if they put in the time and effort,” he says. “This isn’t limited to real estate. By following your passions and believing in your ideas, you’ll find success.”