Where did stars Chita Rivera, Martin Short and Florence Henderson (all present here) get their starts? In "industrial" musicals—musicals commissioned by corporate America in the 60s and 70s to entertain employees and celebrate, say, bathroom fixtures or Fords… Dava Whisenant’s supremely entertaining film follows industrial musical obsessive Steve Young (a writer for David Letterman, who also puts in an appearance) as he uncovers a hidden world. "Get ready to laugh, sing, cheer, and be dazzled."—POV

Director: Dava Whisenant
Cast: Steve Young, David Letterman, Martin Short, Chita Rivera, Susan Stroman, Florence Henderson

Runtime: 87 mins