One of the biggest tech stories of the day was the unveling of Apple's new package of services.
It's the next step in the U.S. tech giant's evolution, augmenting its historical strengths in hardware and software.
The company's latest iteration, however, will put it on a collision course with Netflix and Amazon.
That's because it will launch Apple TV+ this fall—an ad-free subscription service of TV shows, feature films, and documentaries that will be available through a downloadable app.
Among Apple's presenters were Steven Spielberg, Jennifer Aniston, and Oprah Winfrey.
The company also announced that effective immediately, a group of 300 publications is available under Apple News+, for $9.99 a month. One of its chief selling points is that it doesn't allow advertisers to know what people are reading.
In addition, the corporation unveiled Apple Pay and a no-fee Apple Card, which is designed to take on the credit-card giants.
Below, you can see a Tech Insider video of some of the highlights.