Jeans Day is a fun, province-wide fundraiser for BC Children’s Hospital and is celebrating its 27th year on May 4, 2017.

All you have to do is buy a $5 button or $20 lapel pin and proudly wear it on Jeans Day with your favourite denim outfit. Show your support on social media with the hashtag #JeanUp. Buttons and pins can be purchased at our official retailers across BC. All funds raised go toward the Excellence in Child Health Fund, which the hospital relies on to meet its most urgent needs.

A BBQ will be held on Jeans Day at the Vancouver Art Gallery to celebrate with celebrity athletes and local supporters. For more information on how to get involved or to sign up your office, visit jeansday.ca.

We're looking forward to seeing everyone #JeanUp for BC's kids!