The full day SEM workshop will immerse students in the daily life of a search engine marketing professional. All basic SEM best practice will be covered, as attendees will execute on a real Google Adwords Campaign build, then develop advanced skills around management and optimization. Use of industry leading tools will familiarize students with the on-going process of managing an SEM campaign and driving more qualified traffic through search engines.

Some core topics covered include:

-SEM Principles and Intro to Google Adwords
-Keyword Research & Competitive Analysis
-SEM Campaign Build
-Optimization Checklist & Management Template

*Lunch will be provided from a local favourite!

Please note: you must RSVP and purchase your ticket on our official event page to attend this workshop.
http://www.brainstation.io/event/sem-fundamentals-van-201671916457