Pitch men take advantage of Star Wars release to plant their messages

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      It shouldn't come as a surprise that the release of a new Star Wars movie is bringing out fans in costumes to various screenings.

      Sci-fi has a way of doing that: just think of all those Trekkies.

      Nor should we be astonished that social media has come alive over Star Wars: The Force Awakens.

      It's the top-trending topic on Twitter this morning.

      But I was to taken aback to see how many marketers are trying to plant their pitches into the mix. Here are some of the messages you'll have to wade through to discover what people think of the film.

      And on it went. But there was also this amusing photo below, which was taken outside the Dunbar Theatre in Vancouver. And we thought it was illegal to erect structures on city property!

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