Just as Vancouver police are cracking down on drivers who are using cellphones while driving, Volkswagen released an effective PSA that illustrates what the consequences are of phone-distracted driving.
The ad was shown to an unsuspecting audience at a Hong Kong movie theatre.
It begins with a POV from the driver's seat as a car makes its way down a road.
What happened next caught the audience offguard—thereby making its point.
In 2013, Vancouver police ticketed 9,722 drivers with a $167 fine for using an electronic device while driving.