Photos: #TakeOffJustLogo protests over Roberto Cavalli’s use of Sufi symbol come to Vancouver

Protests over fashion designer Roberto Cavalli's use of a logo similar to a symbol of a school of Sufism have taken place in New York, Los Angeles, and London. Before Vancouver's #TakeOffJustLogo rally on July 12, supporters of the campaign bombarded local media outlets with requests for coverage on social media.

Afterward, California-based campaign organizer Nasim Bahadorani sent us these photos of the protest in downtown Vancouver. Bahadorani's email states:

The #TakeOffJustLogo campaign is not just about a sacred symbol being used explicitly in ads or on perfume bottles. The main problem is that the “Just Cavalli” logo is a trademarked symbol of M.T.O. Shahmaghsoudi that is being used by Roberto Cavalli. The fact that a 27 year trademarked symbol is being used at all is the issue at hand. The Just Cavalli logo is causing confusion to people as it is almost identical to M.T.O. Shahmaghsoudi’s trademarked sacred emblem.

According to the Daily Mail, the European Union has rejected a request by Sufi Muslims to stop Cavalli from using the logo. The U.K.-based newspaper quoted a spokesperson as saying the company hopes the EU ruling will "convince the Sufist religion of the complete good faith and the groundlessness of their requests".

Comments (37) Add New Comment
Simon
We can see. No one cares.
23
41
Rating: -18
Bradley
"Someone would love to have my first world problems"
22
40
Rating: -18
blah
Must not be any real problems in the world today. Oh wait, this is Vancouver --- right!!
23
42
Rating: -19
RUK
How do you trademark a sacred symbol?

Also, if it is trademarked, don't you think it is trademarked for how it looks, not how it looks turned 90 degrees?

Also also, who thinks that they even look alike? One of them has mini barbell appendages in the middle and the other one looks like a Cylon Base Star.
20
36
Rating: -16
Pedy
It seems to me that Mr. Cavalli has run out of creativity; using others' faith symbol, rotating it 90 degrees and trimming it a bit, using the resulted figure towards his business interests.. $$$.. After all, being creative is something, being too creative is something else.
30
26
Rating: +4
Shahrzad
A symbol that is sacred such as this is close to the hearts of those who believe in its meaning and value the heritage it holds. This symbol reminds those who believe in it , of the name if God, of love, of unity, spirituality and peace. It offends and hurts them if such a symbol is tarnished by sexual and provocative ads of a designer who has no creativity but to copy and rotate and has no incentive but money.
The problem with the world today is that people don't respect the rights of others and feel entitled to violate them. Or people simply don't care...
25
32
Rating: -7
Caroline Wiseman
It is bad enough to insult a faith, but for Roberto Cavalli to use another's property, i.e. trademarked emblem, as his own is really dishonorable.


Aren't fashion designers supposed to be creative? What kind of creativity is there in copying a symbol that disrespects an entire faith?
28
28
Rating: 0
Dan Saviers
One doesn't have to be a follower of the faith to respect trademark law. Cavalli needs to take off this symbol.

Respect law. Respect what is sacred to people.
28
31
Rating: -3
Nancy
In a world of famine, war and chaos, one's faith can bring peace to one's heart. Disrespecting a symbol that represents one's faith, can be damaging to an individual and a community.

Cavalli should be ashamed of himself.
22
28
Rating: -6
Semira

The meaning of this symbol and what it represents is dear and sacred to a faith group, just as the star of David is to Jewish and Cross to Christian believers. I am sure that Christians and Jews would stand up and protest just as Sufi students did if a big corporate bully tries to tarnish their sacred symbols as well,
25
27
Rating: -2
LiLi
Thanks for writing this article-it just adds to the many media outlets that have taken the time to cover the #takeoffjustlogo campaign that is so near and dear to many Sufi students' hearts worldwide. It is truly a shame and disgrace to see that corporate bullying still exists and is very much alive and ongoing. How can anyone, regardless of faith, think that it is ok to exploit a sacred symbol for the purpose of financial gain? How can a world-renowned "fashion designer" think it is acceptable to continuously disrespect various faith groups, especially with the purpose of personal gain? Well, let me tell you, Mr. Roberto Cavalli, these things are NOT ok, and you will continue to see Sufi students stand up worldwide against this disrespect until a change is made.
22
27
Rating: -5
Reyhaneh
Bradley and Blah :
So if there are problems in the world, you should take advantage disrespect peoples faith?
And you expect people whom their sacred beliefs are insulted stay quiet and sit back and do not protest?
27
26
Rating: +1
Farnaz Michalski
I have looked at Mr. Cavali's designs and he seems to have been inspired by religeous art and symbolism and created some very beautiful attire. However there is a fine line between artistic inspiration and theft of ideas and symbols. In academic world it's considered plagiarism and in business world it is considered Trademark Infringement. This Sufi symbol was Trademaked to be protected from being misused as it is in this case. Mr. Cavali has passed this fine line and committed infringement.

As a Sufi student, I don't want our holy emblem to be mistaken with a faahion trade mark and will defend it, whether it being rotated or modifed slightly. The solution is simple, TAKE OFF JUST CAVALI.
28
26
Rating: +2
Stephanie
Looking at the logos they are very similar. Good for these students who are fighting for their beliefs. If more people did this we would have a better world. Good luck to your #takeoffjustlogo campaign.
23
25
Rating: -2
hsogol
looks to me there is validity in their claim. logo infringement should not be tolerated just because one side of the party has more money to use it- especially faith based logos. Sufis have always been peaceful folks. This must a big issue for them to start protesting like this. Hope justice to served.
17
27
Rating: -10
Mina Bahmanyar
Thanks Georgia Straight for puplishing our point and thanks to the people who can see the point.
This campaign is going on for about two months and in this period lots of things have been happening in the world and ofcourse we all feel bad for all the unjustice but it does not mean that we should stop fighting for what has offended us so much.

The similaerity of our symble with Mr. Cavallie's logo is to the extent that they are easily mistaken, infact this is how we got to know about this when someone asked us if we are producing perfume, bag......, but the consept behind them are soooo different that we can not take this confusion.
Love, peace, unity with the origine........compared to sexulity, lust, money, wealth......
This is beside the fact that our symbole has been trade marked for 27 years and has to be safe and protected.
20
24
Rating: -4
Parastou
Respect is the basic building block of a diverse and peaceful society. Unfortunately Roberto Cavalli is demonstrating he has very little respect for diverse traditions of faith. If he claims he didn't know before, now he knows! I commend these protestors for standing up for what they believe in globally and demanding respect.
16
29
Rating: -13
Lily
Trademark infringement is against the law wherever you are, whatever you do and most importantly whoever you are. Roberto Cavalli it is time that you learn this and try finding the creativity within yourself. Sufi trademark has been registered for 27 years, documented for 150 years and historically dates back 1400 hundred years. Thank you for covering the story.
17
30
Rating: -13
Mo
It seems like the idea of freedom of speech has been disrespected by some who do not recognize the same respect and legal rights for a group of peaceful people called Sufis. When a legal system approves a symbol to be trademarked or registered or copyrighted, then the symbol is protected by Law. And now, objecting the trademark of the symbol is objection of the Law, and how is it that: some do not understand this!! At the same time when one’s right has been violated then one need to protect itself from all injustice, though there are many atrocities going on around the world. Also we need to think about this: assuming an entity takes one of the big name corporation’s trademarked symbols and turn it around and use it to benefitting achievement of financial goals. What do you will happen to the entity? SO is the Law here to protect the powerful or it is intended for everyone!? Not to mention, Sufi Emblem Symbol is in the Heart and Soul of a Sufi who lives, and bread by it and should not be abused by anyone whose main goal is financial gains.
20
28
Rating: -8
RUK
If it's so obviously the same trademark, why has no court in the world agreed?

As for "it's the same but rotated," do you have much trouble distinguishing an x from a t? You do? Oh come off ix!
23
28
Rating: -5

Pages

Add new comment
To prevent automated spam submissions leave this field empty.