After the disastrous rollout—and subsequent kibosh—of a refreshed civic logo, the City of Vancouver is seeking input from residents for a new design.
Working alongside the B.C. chapter of the Graphic Designers of Canada, the city has launched an online survey where citizens can have their say on the look, feel, and symbolism of the wordmark. The questionnaire is accessible through Talk Vancouver, an online platform where residents may serve as advisors on public initiatives.
The survey includes questions like “What do you think of the current logo?”, “Do you think the logo needs to be changed?”, and “What's the main message about Vancouver you'd like the city's logo to convey?”.
“Logos are unique, memorable and need to stand the test of time,” the form’s introduction states. “Creating an image that sums up a diverse city like Vancouver is undeniably tricky. To be successful, our new City logo will need to embody a whole range of ideas and opinions about identity, place, culture and diversity.”
The results of the survey will be collected in a report that will be made available to members of the local graphic design community in June. The Graphic Designers of Canada will then issue a call for submissions from creative professionals in the city.
Led by B.C. chapter president Jonathan Strebly, the association will review the proposals and select three finalists. The public will then be able to vote on their favourite design. The wordmark with the most votes will become the City of Vancouver’s new logo.
Those interested in sharing their thoughts in the City of Vancouver Identity and Logo survey must first become a member of the Talk Vancouver platform. Responses will be accepted until May 25.
The City of Vancouver unveiled its proposed logo refresh in February. Citizens, especially those working in the local design and creative industries, quickly expressed their disdain for the wordmark, which featured the words “City of Vancouver” in plain Gotham font.
According to a civic report, the much-condemned logo cost the City $8,000 to produce.