Australian independent bookstore fights back against the Kindle

Leading Australian independent bookstore Pages & Pages has announced that in response to the Kindle's dominance of the e-reader market, it will be offering customers a gift certificate worth A$50 if they turn in their Kindles and purchase one of the store's line of e-readers.

Pages & Pages manager and Australian Booksellers Association president Jon Page said that "Pages & Pages is no longer sitting passively by while Amazon steals our customers and steals their reading choices. Through this campaign we want people to understand what Amazon is doing and make an informed choice to have choice."

Page takes issue with Amazon's proprietary software, which severely limits the types of documents Kindle users can read. In contrast, the e-reader that Pages & Pages sells allows readers to purchase and read books from many sources.

Of this integral difference, the appropriately named Page had this to say: "Don't read in a walled garden. Choose the freedom of choice."

Amen, my literate brother.