Moncler, a French-Italian lifestyle brand known for its sportswear and down-filled jackets, has opened its first standalone retail shop in Vancouver.

Originally founded as a line of protective camping equipment and coats, Moncler now produces stylish, high-performance gear that’s become a popular pick among alpine athletes and fashionistas alike.

The Vancouver store’s design features dark French wood panelling and slabs of graphic marble on the floors and walls, adhering to the brand’s preference for natural, high-quality materials.

The boutique is Moncler’s second opening in Canada. (Its first Canadian store opened in Toronto.) It joins De Beers Diamond Jewellers and Tory Burch in the same luxury retail complex on Thurlow Street.

The store carries Moncler’s complete range of product, including the Moncler Gamme Bleu and Moncler Gamme Rouge collections and two ready-to-wear lines, plus footwear, bags, and leather goods.

Outerwear begins at $1,000 and apparel begins at $300.

Moncler is now open at 748 Thurlow Street.