Whistler’s Purebread bakery set to open second Vancouver location

    1 of 2 2 of 2

      Gluten-lovers, mark your calendars for an upcoming bakery opening in the city.

      Whistler’s Purebread is gearing up to launch its second Vancouver location (5 East 5th Avenue) in Mount Pleasant, which will serve as both a retail spot and production kitchen.

      The 5,000-square-foot space will dedicate 1,300-square-feet for the 16-seat bakery, where guests can choose from its widely popular selection of specialty breads, baked goods, and savoury items.

      “We had been hoping to get another production kitchen in Vancouver for three to four years now, [and] we finally found this space,” Paula Lamming, co-owner of Purebread bakery, told the Straight by phone from Whistler. “It was difficult, but we really wanted to be down in that area. So we waited until we found what we felt was a really great location, [and] we were lucky to get it.”

      Some of its featured items include almond croissants, bacon-and-egg brioche, lemon-blueberry-basil scones, roasted veggie tarts, cheese toasties, chocolate brownies, salted caramel bars, carrot whoopie cookies, meringues, and more.

      Its bread selection includes everything from hazelnut fig to rustic baguettes, olive rosemary to cheddar jalapeno, and cranberry-ginger-raisin to Whistler wheat.

      The Whistler-based business already operates three locations in B.C.
      Purebread

      It isn’t rare for googly-eyed customers huddled around the endless options of treats to take more than a few minutes to make a decision. The pressure is real when a member of Purebread’s staff eventually asks, “What would you like today?”

      According to Lamming, who is also responsible for overseeing the establishment’s interior design, the highly anticipated spot will be homey and comfortable.

      Guests can expect plenty of the same goodies found at Purebread’s Whistler and Gastown outlets, but there will be more lunch menu items for individuals working around the industrial area. “It will be more of the same [things], lots of sugar, butter, and all that. We’re sort of in an area where there are more office workers, so there will be more lunch and savoury items, [like] more sandwiches,” explained Lamming.

      The co-owner believes it will be easier for the kitchen team once this new Vancouver location opens, because some of the baked goods and breads are being transported from Whistler every day.

      “We’re just so excited and so happy that customers are happy that we’re going to be down there and that we’re expanding,” said Lamming. “It’s been a long time coming and we’re just really happy and humbled, [and] we just can’t wait to get it open.”

      Mount Pleasant’s Purebread location is scheduled to open this summer.

      Comments